2015 Annual Report

Thank you for a great year. We appreciate your participation in ESA and
we are pleased to present you with highlights from 2015.

Events

  • The 2015 Leadership Summit featured a new event format that was a smashing success with attendees and sponsors. Valuable education delivered by speakers from outside the industry was coupled with exhilarating networking events and one-on-one meetings with 225 industry professionals from across the country.
  • During ESA’s Day on Capitol Hill, over 100 meetings were conducted with US House and US Senate members and their staff
  • ESX 2015 took place in June in Baltimore, MD and drew over 1,750 industry professionals and 160 exhibitors from across the country. 5 Main Stage events and 31 educational sessions inspired attendees that left with actionable content to improve their businesses.
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Resources


ESA launched GetIntoSecurity.com at the 2015 Leadership Summit.

ESA released the Employee Recruitment and Retention Dealer Toolkit, inclusive of an exciting promotional video about careers in the security industry.

ESA’s Mentorship Program was developed in the Fall of 2015 and resulted in an impressive inaugural class.

ESA Gives Back raised over $20,000 for the Green Beret Foundation (GBF) and has continued to work together to create connections between the GBF and ESA communities.

ESA’s Young Security Professionals (YSPs) developed a new mission and 4 Program Pillars to help guide the group in 2016 and beyond.

SecurityIndustryMarketplace.com was re-designed to help members easily search for supplier companies.
The new, web-based ESA State Licensing Guide with live links to source documents for industry licensing requirements in all 50 states was released.
The Electronic Security Association (ESA) recently awarded $10,000 in scholarships to students from Pennsylvania, and New Jersey as part of the association’s annual Youth Scholarship Program. Douglas Leonard of Maple Glen, PA received top honors with a first-place scholarship of $7,500 and Caitlin Murphy of Morristown, NJ won $2,500 for second-place. Since the ESA Youth Scholarship Program was created in 1996, the association and its affiliated Chartered Chapters have donated $541,500 in scholarship funds to children of police officers and firefighters.

Communications


ESAweb.org had visitors with sessions in 2015.

Alarm.org had visitors with sessions in 2015 and generated. leads for ESA Members.

media hits in 2015.

ESA increased social media reach by an average of 15% across social media platforms including Facebook, Twitter, LinkedIn, and Pinterest, reaching thousands of industry professionals throughout the year.

ESA released the results of the consumer research study— Opportunities & Pitfalls in the Changing Home Security Market

ESA Integrator was redesigned to provide a better reader experience.

Training & Certification

Students

learned how to perform higher quality work more efficiently, leading to greater profits for members.

technicians

attained an ESA/NTS certification and in turn can display to their customers professional excellence in their field.

certification holders

renewed their ESA/NTS certifications and can proudly display their commitment to continuous professional growth.

companies

gained a skilled team member with enhanced job skills.

Finance

Unaudited

Revenues

Expenses

Membership Dues : $1,181,070
Training & Cert. : $1,993,400
Other Revenues* : $1,318,105

Total Revenues:
$4,492,575

Membership Services : $711,505
Training & Cert. : $1,518,070
Other* : $1,734,650

Total Expenses:
$3,963,650

* Other = Communications, Marketing, Events, and Legislative

Net Income:
$528,925

Membership

Regular Members

National Company Members

.3 %

Retention Rate


During 2015 the Member Service Center personnel:

  • Received over phone calls, made over phone calls and sent over emails to provide high quality service to members, prospective members, chapters and other stakeholders.
  • Prepared and sent over membership kits, processed member payments, credits or refunds and made member record updates in our database with extremely high accuracy and efficiency.

Member Service Center Personnel received a 100% “Superior” rating in our customer satisfaction survey during 2015!!

  • %

Some of the comments received were:

So far the whole experience with ESA has been FANTASTIC! I have been working with Tearra Guice and do think my experience with her could not have been any better. At first I was thinking this was just going to be another “fee” to have to pay to an organization to be a member of and something I probably would not use. Obviously I was mistaken and could not be happier.

JM

Tearra Guice was most efficient and very pleasant to work with. She was professional yet was able to relate with my humor. She answered all my questions about establishing training for a Technician. She's a KEEPER, thank you.

MJV

I just wanna compliment you and your organization on your service. Ya'll are top notch! It’s nice to see an organization communicate the way you do. Tearra has been amazing and Chris Heaton was very helpful. I am a new business but have been in this industry for a while. I have been on the phone with countless large and small organizations and ESA by far has the best service. Thank You!

WC

Government Relations

ESA expanded its advocacy program and joined the State Government Affairs Council, which brings together government relations professionals and state legislators from around the country to network, collaborate and learn from experts in government advocacy. ESA galvanized members in Kentucky and surrounding states over regulatory proposals that would have been very harmful to the industry. ESA identified problematic California legislation regarding the auto renewal of alarm contracts and notified the chapter, which took quick action. ESA took a proactive approach by reaching out to a number of other chapter leaders about a variety of legislation, positive and negative, that could have a significant impact on the industry in their state. ESA reviewed over 1,000 pieces of legislation and tagged over 200 bills for daily monitoring in 2015.